Rural Rising Philippines
We dream of creating 100,000 debt-free and sustainable local farmers by 2030. Updated info on Rural Rising
WHAT IS RURI? No produce goes to waste.
25/05/2026
Sana mag-aral ng mabuti ang anak ni Lope.
LOPE’S DREAM. Jessica Soho traveled to Kabayan, Benguet to interview some of our farmers. One of them was Lope Panas. You remember Lope? He made an appeal for cabbages last week so his son Recarte can enrol into college. We bought his cabbages for a lot more than the farmgate price and on top of it, gave the first installment for his son’s enrolment.
Well, Jessica went there and Lope had a lot more to say — about why the government still needs to import, about corruption in the highest levels, and about him desperately wanting his son to NOT be a farmer.
“Kung hindi siya magiging seaman, ang aabutan niya ay pagasaka rin (If he does not become a seaman, his fate will become like mine)”, it is so heart-breaking to hear that from a farmer, from a father, but that is reality. When he said that, Lope tilted his head to one side, as if imagining such a terrible future for his son, as if remembering the 40 years of poverty he has gone through.
“Noong natapos ng high school, doon na nag-full time na magsaka ako. Kahit gustohin ko man na umalis eh wala naman choice kasi di ko naman tinapos ang pag-aaral ko” (When I graduated from high school, I had no choice except to go into farming full time. Even if I wanted a better life, I could not because I did not go to college)
After watching this, after seeing that, Andie and I are resolved to help Lope achieve his dream for his son, and their family. WE’RE GOING TO HELP HIS SON BECOME A SEAMAN. The money we gave for enrolment downpayment, we’re going to complete it. We gave P5,000, we’ll pay for one full year of college. Lope says there’s no maritime school in Baguio and his son has to go down to Dagupan City, Pangasinan. I am from Dagupan, Lope’s son is going to be a seaman. Why are we doing this? We want so much for their family to have a better life (there are three other children in the family), and we are going to enjoin Rural Rising to help achieve it.
Plan of Action: Find out where Lope’s son is enrolled and pay that school directly the full tuition. It could be one of two big maritime schools in Dagupan: PAMMA or PIMSAT. That would not be difficult to find out. It would be wonderful if we can really do it. When, not if, he graduates, we have our friends in the PTC Group and Magsaysay.
Who among our generous members would like to be a part of making a farmer’s dream come true? A semester at either PAMMA or PIMSAT is P25,000 (P1,500/unit). We would like to put this amount together this week and if there is more, to buy a set of uniforms. The next picture we shall post, so help us God, will be Recarte in that uniform.
GCash = 09175017787 Armando
BPI = 8126-1039-53 Andrea E
“Lope’s Dream”
God bless Rural Rising and God bless our farmers more.
�
https://www.youtube.com/live/6ZlAvTRJiVs?si=VmZCOFHqFxvW-WBW&t=3079
25/05/2026
Sana mag-aral ng mabuti ang anak ni Lope.
LOPE’S DREAM. Jessica Soho traveled to Kabayan, Benguet to interview some of our farmers. One of them was Lope Panas. You remember Lope? He made an appeal for cabbages last week so his son Recarte can enrol into college. We bought his cabbages for lot more than the farmgate price and on top of it, gave the first installment for his son’s enrolment.
Well, Jessica went there and Lope had a lot more to say — about why the government still needs to import, about corruption in the highest levels, and about him desperately wanting his son to NOT be a farmer.
“Kung hindi siya magiging seaman, ang aabutan niya ay pagasaka rin (If he does not become a seaman, his fate will become like mine)”, it is so heart-breaking to hear that from a farmer, from a father, but that is reality. When he said that, Lope tilted his head to one side, as if imagining such a terrible future for his son, as if remembering the 40 years of poverty he has gone through.
“Noong natapos ng high school, doon na nag-full time na magsaka ako. Kahit gustohin ko man na umalis eh wala naman choice kasi di ko naman tinapos ang pag-aaral ko” (When I graduated from high school, I had no choice except to go into farming full time. Even if I wanted a better life, I could not because I did not go to college)
After watching this, after seeing that, Andie and I are resolved to help Lope achieve his dream for his son, and their family. WE’RE GOING TO HELP HIS SON BECOME A SEAMAN. The money we gave for enrolment downpayment, we’re going to complete it. We gave P5,000, we’ll pay for one full year of college. Lope says there’s no maritime school in Baguio and his son has to go down to Dagupan City, Pangasinan. I am from Dagupan, Lope’s son is going to be a seaman. Why are we doing this? We want so much for their family to have a better life (there are three other children in the family), and we are going to enjoin Rural Rising to help achieve it.
Plan of Action: Find out where Lope’s son is enrolled and pay that school directly the full tuition. It could be one of two big maritime schools in Dagupan: PAMMA or PIMSAT. That would not be difficult to find out. It would be wonderful if we can really do it. When, not if, he graduates, we have our friends in the PTC Group and Magsaysay.
Who among our generous members would like to be a part of making a farmer’s dream come true? A semester at either PAMMA or PIMSAT is P25,000 (P1,500/unit). We would like to put this amount together this week and if there is more, to buy a set of uniforms. The next picture we shall post, so help us God, will be Recarte in that uniform.
GCash = 09175017787 Armando
BPI = 8126-1039-53 Andrea E
“Lope’s Dream”
God bless Rural Rising and God bless our farmers more.
�
KMJS livestream May 24, 2026 Episode | Kapuso Mo, Jessica Soho na!Tumutok na sa inyong telebisyon at sa ating livestream!...
24/05/2026
See what Basal looks like.
BASAL. There’s something about that word that excite us. It’s like “Jackpot”. It means “first harvest”, mostly applies to melons or watermelons. It always assures us that the produce is sweet. The climbers used that word for SINEGUELAS. Basal means the trees will be harvested for the first time this season. See how we reacted to the word accordingly. First we said we wanted “only” 30 kilos, and then quickly asked for 40. When the climber put a heart to it, we said “kahit 50 kilos”. So that’s what we are going to get: 50 kilos of first harvest Sineguelas. Should be good, should be sweet and delicious.
SINEGUELAS GROUP BUY. This is not a Rescue Buy™ where the farmer is in distress and we are intervening in an agricultural emergency. This is a collective, liesurely buy for a fruit that’s getting harder to find. If you give P299, we shall give you 1 full kilo in a net bag plus a full kilo of RuRi RORO Rock Salt to help the “asinderos” in San Jose, Occidental Mindoro. One goes with the other, Sineguelas and salt — also getting something nice and doing something nice like helping.
Find the order link in the comments section below.
24/05/2026
“Barrioterrific eating experience”
WHAT IS IT ABOUT THAT DUHAT? Sally was so, so excited about eating fruit she hasn’t eaten in six years. She jusy couldn’t wait, she opened the tub right there at the counter pa lang and popped two. ‘Wait, wait” we said, “We’ll wash it”. We returned the tub to her, a light sprinkling of RuRi Rock Salt on top. It was not enough. She asked for a cup of salt and dumped it all in ferociously, working it in so vigorously. Come the moment she opened the tub and tasted, hers was the face of true happines. We were there to witness it.
So gathering orders for people who are intrigued by this video and asking “What is it about that duaht?”. This is your chance to find out. Our farmers in Balungao, Pangasinan will climb the trees again tomorrow. Do not miss the next batch, do not pass up on happiness.
Backread for context:
OLD SCHOOL WONDERFUL. If you have been requesting for these, come over to RuRi na. CHILLED DUHAT IN TUB WITH A BAG OF SALT. Here you have the three things you need to make something old school wonderful. Chilled Duhat, rock salt and a tub with a lid. Put all three together and shake, shake, shake. The bruised duhat, juicing mixing with the salt, the tartness, it’s a barrioterrific eating experience.
If you loved Duhat as a child, or if you got to climb the Ent trees, you had a (really) wonderful childhood. If you are a Gen-Z or Millenial, you buy this to make ll make up for lost experience.
DUHAT AND SALT SNAP BUY. We are happy to offer our members a childhood favorite. If you give P350, get 1 big plastic tub of Duhat with 1 kilo of RuRi RORO Rock Salt.
�Find the order link in the comments section below.
Click here to claim your Sponsored Listing.
Contact the organization
Website
Address
Opening Hours
| Monday | 11am - 8am |
| Tuesday | 11am - 8am |
| Wednesday | 11am - 8am |
| Thursday | 11am - 8am |
| Friday | 11am - 8am |
| Saturday | 11am - 8am |
| Sunday | 11am - 8am |