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The 11.11 sale, also known as Singles' Day, originated in China as an anti-Valentine's Day celebration. The date, November 11th (11/11), was chosen for its representation of single individuals. Alibaba, the Chinese e-commerce giant, turned this day into a massive online shopping event in 2009, offering discounts and promotions on its platform.

The concept gained tremendous success in China, breaking records for online sales. Over time, other countries and e-commerce platforms adopted the 11.11 sale, including Pakistan. Daraz, being part of the Alibaba Group, introduced the 11.11 sale to the Pakistani market, turning it into an annual shopping extravaganza with significant discounts and deals across various products and categories. The event has since become one of the most anticipated online shopping festivals in Pakistan.