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i'm sorry by Islamabad's home grown serving on the charts for 3 weeks straight!

Co-written and performed by two incredible voices and produced by industry giant
Sarmad Ghafoor, ‘i’m sorry’ is a genuine apology, where everything is, for once, said
right!

The track originated as a conceptual spark from Natasha, which was then handed to Uzair,
who crafted the song’s infectious, standout chorus. Seeking to bridge the gap between
vulnerability and a modern groove, they brought the demo to Sarmad Ghafoor.

Sarmad reimagined the soundscape as a "Pop meets Old-School R&B" anthem, resulting in
a lush confession that perfectly elevates the chemistry between the two characters. It is the
quintessential apology where, for once, everything is said exactly right.

Galvanising for Global Reach

Date: 28 November 2025
Time: 1:00 PM - 2:30 PM
Venue: British Council

Facilitators: Umnia Iftikhar [SIREN], Abdullah Siddiqui

How can artists grow internationally while staying true to their roots? Umnia Iftikhar, a veteran music producer and consultant, and Abdullah Siddiqui, a pioneering singer‑songwriter and producer, lead this session on taking creative work global. Participants will explore strategies for building networks, navigating international opportunities and presenting Pakistan’s contemporary sound and story to the world.

Making Sense of the Data

Date: 28 November 2025
Time: 1:00 PM - 2:30 PM
Venue: British Council

Facilitators: Maria Unera, Pasha Aslam [Shangrila Resorts, Skardu; Musaafir TV]

Exploring the bigger picture of Pakistan’s evolving digital music landscape, Maria Unera (musician, songwriter and social media influencer) and Pasha Aslam (entrepreneur and co-creator of Musaafir TV) bring together their complementary perspectives and diverse backgrounds for this conversation on real-world insights. Participants will gain a clearer understanding of how analytics can inform creative choices and strengthen an artist’s digital presence across platforms.

Instrument 101: Voice

Date: 28 November 2025
Time: 11:30 AM - 12:30 PM
Venue: British Council

Facilitator: Aizaz Sohail

With years of experience to his name, Aizaz Sohail leads this insightful session on the mechanics and artistry of performing with the human voice. Participants will explore how breath, pitch and intonation work together to cultivate control and expressive depth, while finding more comfortable and explorative places within their own bodies through vocal practice.

From the Ground Up: A Homegrown Model of Learning with Saffron

Date: 27 November 2025 

Time: 1:00 PM - 2:30 PM

Venue: British Council

Facilitators: Sophia Ahmed [Saffron UK], Raphay Shehzad [Saffron PK], Mahnoor Shah [Saffron PK]

This session unpacks the creative learning journey at the heart of Saffron Pakistan 2025, a collaborative programme with Saffron UK designed to support young women and non-binary musicians. Structured in three stages, the programme began by building confidence and artistic identity, progressed into songwriting and lyric development, and culminated with music production and composition. Together, these stages form a holistic and inclusive model that empowers emerging artists to find and amplify their voice.