AdsWisard

Is this Uber's best ad?
👀

Is it exaggerated...?

Yea ofc
But it makes their value prop CLEAR

Probably clearer than any of their splashier campaigns

That's why I'm a big fan of "UI jacking" ads that are simple but have a bit of nostalgic power bc they pull from an interface like calendar, gmail, alarm clock, or even calculator.

Basically anything important that we're used to seeing a few dozens times per day

Very few brands are able to use their brand as a verb

Which is part of what makes the headlines work

But I still love the basic creative structure

Now...
More important question

Has "Lyft" become a verb yet or nah?

I'm 100% on Uber as a verb but jury is out on Lyft

Lmk below!