I Want Pixels

Designing for a real-world event is very different from making pretty mockups.

In this video, I break down the complete visual identity system I created for Basant Fest 2026 - from the logo and branding direction to social media campaigns, billboards, standees, kiosks, motion graphics, animations, and event visuals.

Most people only see the final designs.
What they don’t see is the challenge of making an entire visual ecosystem feel consistent across dozens of formats, sizes, and environments.

This wasn’t just a graphic design project.
It was about building a scalable identity system that could hold together under real-world pressure.

If you're into branding, creative direction, event design, graphic design systems, motion design, or visual strategy - this breakdown will give you a behind-the-scenes look at the thinking behind the work.

TOOLS USED:

* Adobe Photoshop
* Adobe Illustrator
* Adobe After Effects

Follow my work:
Portfolio: https://iwantpixels.com
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Thanks for watching!

HBL just has rebranded their logo. Let me know your thoughts in the comment section.