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Communities build reputation and setup brands for resilient growth in the long-term. For brands, the most important consideration is to first carry a strong sense of empathy for customers and community members, and then consistently create communication and traditions that help solidify relationships. Marketers that get this right will build brands that are perfectly matched with the needs and behaviour of customers in the coming decade.

Everything You Need to Know About Community Based Marketing (Including Tactics and Examples) Learn the community based marketing concepts and methods that have allowed brands like Lululemon and Everlane to build dedicated customer bases

“Goggle?” Santa shouted. “Do you have anyone else as efficient as you at delivering presents?”

Have yourself a media-neutral Christmas Marketers should follow Santa's example this Christmas. He needs elves and reindeer to deliver all his presents in time, not just one or the other.

Duminici cu ploaie. Bine pentru reflectie pentru decizii de marketing importante.

“How to Define Your Brand Positioning” - new cartoon and post on the almighty Brand Onion https://marketoonist.com/2018/07/positioning.html