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Now is the time of year that business leaders and marketing teams start thinking about making the biggest impact possible with their video creation and marketing efforts during this year. Be sure to use these three tips in 2021:
1. Choose Relatable Themes
People want to see part of themselves in today’s videos. If they don’t , your clips could potentially create such a disconnect that audience members conclude both the videos and the products you’re selling are out of touch with the target market.
2. Explore How to Catch Attention With Animation
Analysts think animated videos will be a trend to watch in 2021 for several reasons. First, animation can make videos more memorable and increase people’s chances of noticing them, even while multitasking. Animated segments are also valuable for helping the audience understand a brand’s ideas.
3. Get to the Point Quickly When Applicable
Some videos take people on mini-journeys. That creative tactic works well in some cases, like when each shot in the video pushes the storyline forward. However, in other cases, your best bet is to quickly convey what benefits consumers get when they shop with you. Videos can do that in engaging ways.

While 2020 was the year that companies had to get up to speed with digital, what will 2021 hold? In 2020, businesses had to be digital or die. Digital transformation drove technology projects, remote work and education became the norm due to the COVID-19 pandemic and building block technologies such as cloud computing, artificial intelligence, and machine learning accelerated. While 2021 holds promise for business technology there will be multiple unknowns ahead. Consider:

What does the new normal for work look like and how does collaboration develop?
How do corporations utilize technologies to maintain culture?
Will technology projects be managed differently going forward?
What will be the impact of edge computing, 5G, cloud and automation on industries?

We live in exciting times. Our relationships with machines, objects and things are quickly changing. Since mankind lived in caves, we have pushed our will into passive tools with our hands and our voices. Our mice and our keyboards do exactly as we tell them to, and devices like the Amazon Echo can help us do simple tasks, like turning on lights, or more complex tasks, like responding to questions with analytics.

But with the rise of artificial intelligence (AI), the tides might turn. Current AI systems are trained to perform a human task in a clever, computerized way, but they are trained to do one task – and one task alone. The system that can play Go cannot play solitaire or poker, and it will not acquire skills to do so. The software that drives an autonomous vehicle cannot operate the lights in your home.

This does not mean that this form of AI is not powerful. It has the potential to transform many industries – maybe every industry. But we should not get ahead of ourselves in terms of what can be accomplished. Systems that learn in a supervised, top-down fashion based on training data cannot grow beyond the contents of the data; they cannot create or innovate or reason.