DesignR

Users do not want to spend time working out how they can achieve their goals according to the constraints of the system; the user interface design must take this pressure off them, freeing their attention up so they can move and interact (largely) unconsciously to complete their system-based tasks. Don’t forget to consider states, and theming. For more, check out material.io

It’s crucial to understand what this means. Most business people think of a project as a discrete event with a start and a finish. Like building a new home — there is a design phase, followed by a construction phase, and then the project is complete. Most of the investment is behind you, as only maintenance is required going forward. The keyword in *product design* is Cycles. In theory, everything makes sense and should work smoothly, right? But the reality can be different, there are a lot of factors, and each part has its own challenges and problems to solve in order to avoid bottlenecks. Developing, for example, has plenty of techniques and approaches to be always more efficient (like Scrum). Design on the other hand… let’s face it, folks, we can do it better. With the right budget and right team, anything is possible.