InNovus

DEAD HORSE STRATEGY
When you discover that you are riding a dead horse, the best strategy is to dismount, bury the horse and get a living horse.
However, in Africa more advanced strategies are often employed, such as;

1. Buying a stronger whip for the horse
2. Appointing a committee to study the horse
3. Changing riders not jockeys
4. Arranging to visit other countries to see how other cultures ride dead horses.
5. Lowering the standards so that the dead horse can be included.
6. Re-classifying the dead horse as "living impaired".
7. Hiring outside consultants to ride the dead horse+ test it’s performance.
8. Harnessing several dead horses together to try + increase speed.
9. Proving additional funding to increase the dead horse's performance.
10. Rewriting the expected performance requirements for all horses.
11. Promoting the dead horse to supervisory/ CEO position.

Elly Twineyo-Kamigusha

InNovus Innovus is a company that provides a wide range of business development consulting geared towards Start-ups and Medium size Enterprises