TechFellas AB

👀 How can you better keep IT talents?

How to win this battle?...👇

1. Transparency/clarity

An organisation should be transparent so employees would know clarity in their role and see a clear career path in the future in the organization.

Regular feedback is in demand for young professionals. Instead of annual reviews, they prefer monthly discussions and honest feedback to work on their development.

2. Analytics

It's hard to make decisions when you don't know much about your employees.

Keeping strong data with individuals weaknesses and strengths will help you make better decisions within development opportunities. Invest more time in mentoring and training to avoid addressing a massive amount of issues at once.

3. Learning agility

Focus on creating a learning culture at an IT organization to provide your employees with a chance to take ownership in their development, rather than being told what to do by management.

An effective way is to focus on a couple of skills or competencies and practice them with a team for a certain period. After some time add new skills to maintain development.

The organization and employees will become more productive and engaged.

4. Employee engagement

Employee engagement has never been so important in history.

Every year it becomes much harder to find and retain talents, that is why it is important to keep them interested and engaged.

An effective way to keep them engaged is to implement regular meetings or conversations with each employee. That way you will demonstrate that the person is valued within the organisation and has good chances to grow in this company.

5. Navigating internal mobility

To avoid risks of losing employees, you need to provide a chance for constant personal development, and a good way to do it is by giving employees new positions within the organisation to gain more expertise and get more attached to the organisation.

Reassess your leadership techniques for the younger workforce. The times have changed, the younger generation is not planning to work in the same organisation for 30 or more years. However, one thing you can do is to provide them several careers in your company. Demonstrate your initiative by offering a new position or role to avoid your employee leaving.

Open new opportunities for your employees inside of your organisation, that way you will increase their engagement and expertise.

🚀 10 TECHNOLOGIES THAT CHANGED BUSINESS IN 2021

Technology landscape was affected by pandemics, causing speeding and stalling of systems, approaches and their adaptation.

💢 AI and machine learning

Integration of artificial intelligence results in faster decision making in business and customer experience, however, it doesn't work so smoothly.

Semi-supervised approach is winning over machine learning. That way AI model can be improved by actual humans through the solution of serious issues, monitoring and feedback.

💢 Big data and analytics

Technology can drive sustainability. By using and applying big data and analytics the opportunities and risks can be captured in a better way to benefit the business.

The idea of centralized data, where all the data is being transferred into one place is itself impractical.

💢 5G

The generation of higher revenue via marketing and network is the biggest driver for 5G.

💢 Blockchain

Blockchain faces several barriers due to the difficulty of building trust amongst the data and applications that could significantly benefit stakeholders.

Trust is in demand in this area to increase the confidence level of transferring data within various systems.

💢 Cloud and SaaS

The cloud in IT strategy gained bigger importance due to pandemics. The consumption of computing resources via the internet became usual practice for the majority of organisations.

Organisations will continue to be moving applications will into the cloud, which actively started in 2021.

💢 Cloud infrastructure

In 2021 the priority shift was made towards the focus of website development and engineering to address problems associated with a website.

💢 Drones

The demand for expansion of drone capabilities, allowing overcome greater distances for commercial use where inspections are in desire.

Robotic process automation (RPA) is highly valued nowadays due to cost savings and operational efficiency. In fact, the retail industry continuously trying to speed up the implementation of RPA in store and for delivery.

💢 Digital assistants

Digital assistants became a key differentiator for businesses in 2021. Similar to chatbox technologies are not anymore appointed for customer service but integrated into the tool that helps to work from home.

This tool will continue to grow and expand with a set goal of improving productivity for those who work from home.

💢 Wearables

2021 became a year with high demand for wearable electronics that has an impact on workplace safety.

💢 Serverless computing

Cloud vendors will take over security, infrastructure, scalability and configuration, while the organization and its developers can fully focus on separate areas of business functionality to improve customer experience.

Serverless computing will continue to deliver codes for the new projects but in a faster manner.

👉 BUILD SOLID FACEBOOK MARKETING STRATEGY IN EASY STEPS

👇 SCROLL DOWN FOR MORE INSIGHTS ABOUT EACH STEP.

1. Define your audience

To identify your audience, you need to know their:
Location
Age
Job type
Problems
Facebook activity (how and when)

Use Facebook audience insights tool to help you specify more criteria about your target audience to find them easier.

2. Set goals

Set SMART GOALS, for example:
•Increasing conversions on your website
•Improving customer service

You can set the exact figures you want to see, but be realistic.
Divide your goal into detailed steps.

3. Plan and prepare your content in advance

Try to stick to these rules:
• 20% promotion of your brand/product
• 80% entertainment, information and education

Try, make mistakes, improve.

Don't just sell the product but first, build relationships by providing some value through your content. Remember to balance what you promote with a value that you give to your audience to increase engagement.

RULE: You will be punished by Facebook if you promote too much.

After planning what to post, think of when will you post, experiment with time. Create a calendar for your content. Post consistently!

4. Fully Optimize Your Page

Try to avoid the audience questioning you about the product by providing them with all information about it on the FB page.

Complete your brand page:
• Put extra effort into FB cover banner
• Encourage people from other platforms to follow you on FB
• Create inspiring content that relates to the majority
• Update 'about' section

5. Use Facebook Tools To Its Maximum

Optimize FB Business Manager that helps you to regulate both, paid and organic FB content. With this tool, you have a chance to work collaboratively with your team, agencies or contractors.

Optimize another FB Groups, the tool to increase engagement. It is some sort of community in a digital space for sharing common ideas and information. Use your expert knowledge to deliver valuable content (coupons, sales, offers) for members of FB Groups to increase their brand loyalty.

Use FB Chatbox. It is a messenger bot that helps you send an automatic reply to many messages, avoiding you doing it manually. Create a good automated response to be connected.

6. Combine FB Pixel with FB Ads

Imagine you produced an amazingly high standard post, perfect text, picture and time, so you hope it will be shown in many feeds.

BUT, not every piece of content appears on the news feeds of your followers. Organic posts have little % of reach, for example:

>10000 followers page have around 8% reach