Comprend

Great days in Almedalen last week.

Good weather, inspiring people, and more steps than we can count through the streets of Visby.

We hosted a roundtable bringing together people from communications, marketing, and HR to talk about how AI is changing our teams and ways of working. The conversation was open, honest, and full of things we hadn’t heard before.

The takeaway everyone seemed to agree on: there’s so much to learn from each other – we just need to talk more across industries.

Thank you to everyone who joined us.

Almedalen Week starts today, and we'll be there.

Thomas Johansen, Lars Tengen, Johan Koos, Johan Sixtensson, and Hanna Nilsson are heading to Visby for one of Sweden's biggest arenas for politics, business, and public debate.

If you're attending, reach out - we'd love to meet!

Website builds became a commodity. Now we're back in boardrooms.

That was Staffan Lindgren's take during Optimizely Partner Close-up in Stockholm, and it's a shift we're seeing across our client work. After years of building, the conversation has moved to how AI can genuinely improve marketing and communication. That's where we want to be.

It was a day full of sharp thinking, from Shafqat Islam's keynote on where the market is heading, to real conversations about Opal's first year and what comes next.

We also had two proud moments in the evening. Erik Olsson Hermansson received the newly created MickeJäderlind award, and Comprend took home the Agentic transformation award.

Thank you, Optimizely, for an inspiring partner day, bringing the community together and for a memorable evening to round it off.

Claes Friberg was in Stockholm this week for Adobe's Partner Accelerate event, bringing together the Nordic partner ecosystem to align on priorities, sharpen go-to-market strategy, and figure out how to win bigger together!

Alignment events like this are where partnerships turn into real momentum. 

We're proud to be part of that ecosystem and looking forward to what we build together.

Deep dives into AI, digital transformation, and platform best practices. Meaningful conversations that drive action. Thank you, Optimizely team, for an exceptional roadshow. We're thrilled to be part of it as your partner!