WHO FCTC Knowledge Hub for Article 5.3

Here’s how to enter LIGHTS… CAMERA… CAUGHT! in 4 simple steps:

👀 SPOT
Look for how to***co and ni****ne products are being made to feel appealing in everyday spaces — in stores, online, through packaging, displays, influencers, or promotions.

📸 CAPTURE
Take an original photo that reveals the tactic behind the appeal. Phone or camera, both work.

📢 EXPOSE
Show what’s really going on beneath the marketing. The strongest entries reveal strategy, not just products.

🏆 WIN
Every valid entry is in the running for:
- USD 300 monthly prizes
- The USD 1000 Grand Prize

🌍 Open globally
- Ages 13–35
- Multiple chances to enter throughout the competition

Your perspective matters.
Your photo could help others see what’s been hiding in plain sight.

🔊 VOICES OF LOCAL ADVOCATES: DEFENDING ARTICLE 5.3

Meet 𝐃𝐫. 𝐕𝐞𝐫𝐚 𝐋𝐮𝐢𝐳𝐚 𝐝𝐚 𝐂𝐨𝐬𝐭𝐚 𝐞 𝐒𝐢𝐥𝐯𝐚, Executive Secretary of Brazil’s National Commission for the Implementation of the WHO FCTC (CONICQ).

Her message from the frontline of public health defense is clear: To***co industry interference is structural and deliberate.

Even as the industry rebrands itself using narratives of "sustainability" or "human rights," 𝐃𝐫. 𝐕𝐞𝐫𝐚 𝐋𝐮𝐢𝐳𝐚 𝐝𝐚 𝐂𝐨𝐬𝐭𝐚 𝐞 𝐒𝐢𝐥𝐯𝐚 reminds us that their ultimate goal remains the same: protecting profits at the expense of public health.

📖 Read her full strategic insights in our latest issue: https://extranet.who.int/fctcapps/fctcapps/fctc/kh/TIInterference/news/voices-local-advocates-defending-article-53-action-seventh-0