Brawn Media

Impressions are up. Reach is growing. So why isn't the phone ringing?

Vanity metrics look great in a report. They just don't pay the bills.

In 2026, this is what we're tracking for clients instead: → Cost per qualified lead, not cost per click → Search visibility in AI tools, not just Google rankings → Returning customer rate, not follower count

The brands winning right now aren't the ones with the biggest audiences. They're the ones who know exactly what's driving revenue, and what's just noise.

If your agency is still leading with clicks and impressions, you're only getting half the story.

Want to know which of your metrics actually matter? Let's talk.