The PPC Gurus

Pump up the volume: six ways PPC can boost your promotions | Search Engine Watch Sometimes, you need a little extra boost for certain products or services. PPC tactics can help get the word out, and I’m going to show you how in six steps.

Friday Tip: Leverage the Search Query & Impression Share Reports to Further Optimize PPC Performance

Friday Tip: Create a Separate, Themed Campaign for the Holidays, and Analyze Last Year's Data to Make Adjustments

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20 Ways to Write a Call to Action | Search Engine Journal Does your call to action need a face lift? We've compiled a list of 20 different types of calls to action to help bring some variety to your sales pitch.

12 Years Ago, The PPC Gurus' owner, Michael Gough, was establishing himself in the Albany area after the success of his magazine "Capital Region Living". At the time, he also owned a marketing firm just outside of Albany NY called The Business Source.

Today, Michael Gough and his employees have helped hundreds of businesses achieve their marketing goals. Check out his article from 2003 in the Albany Business Review.

New magazine targets readers with money to spend - Albany Business Review Albany, NY News - View Daily Local Business News, Resources & more in Albany, New York.