Just Point It
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Skiing, rafting, mountain biking, hiking, climbing, wake boarding, snow boarding, skate boarding, ...whatever it is that you love to do...JUST POINT IT!!
Who’s going to Wolf Creek?
02/02/2026
A cool article in The Paper from ABQ on JPI and our back story
Thanks Jesse Jones ❄️❄️💯
New Mexico Ski Company Measures Success in Lifestyle, Not Scale - The Paper. One of New Mexico’s only homegrown ski and snowboard companies builds 100 pairs a year. Designed for the punishing terrain of the Sangre de Cristo Mountains and finished with art from local artists, co-owner Ted Wolff plans to keep it that way. Approaching its 10th year, Just Point It (JPI) occupi...
01/27/2026
When the mountain is your playground.
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