Channel Bakers

Campaigns chase novelty. Brand Moments build everyday presence.

Laurie Li, Business Development Manager at Channel Bakers, shares why brands must move beyond one-time “surprises” and focus on becoming a meaningful, lasting part of consumers’ daily lives.

If you're looking to build brand impact that goes beyond short-term wins, let’s connect.

With greater certainty around TikTok’s future in the United States, brands are moving beyond experimentation and committing real budgets. As competition increases, performance will be defined less by efficiency alone and more by ex*****on across content, creators, and commerce operations.

Read the full blog to explore why TikTok Shop signals a broader evolution in performance marketing. https://hubs.li/Q0412Mmy0

TikTok Shop and the New Rules of Performance Marketing TikTok Shop changes how performance works, turning content, creators, and operations into real revenue drivers across ecommerce and retail media.

As AI agents start making purchase decisions, brands aren’t competing for attention anymore. They’re competing for confidence. Microsoft’s entry into agentic commerce signals a future where product data, clarity, and consistency decide who gets recommended and who disappears.

👉 Read the full blog to understand how discovery is being rewritten: https://hubs.li/Q03-_2l80

How Microsoft’s Copilot Checkout Accelerates Agentic Commerce Microsoft’s Copilot Checkout marks agentic commerce’s move from experiment to infrastructure—reshaping discovery, checkout, and how brands compete.