The Case Conference

Pricing is the difference between a firm that survives and a firm that scales.

Most designers were never shown the math. They’re able to deliver beautiful work and just hope and pray the rest works out.

Meet Jameelah Watkins-Mallett, the boss lady herself and founder of The Case Collective, co-founder and principal designer of Lauren Wesley Designs, and creator of the CASE Method, the proprietary framework that teaches designers how to build firms with the same intentionality they bring to their spaces.

At The Case Conference 2026, Jameelah leads Pricing & Profitability. She’ll walk you through the pricing models, the markup math, and the procurement decisions every principal needs to understand. You’ll leave with a clear sense of what to charge, why to charge it, and how to know if you’re actually profitable.

Comment CASE below and we’ll send you the link to reserve your seat.

October 1-3, 2026 | Atlanta, GA

InteriorDesigners DesignBusiness