CJarret Design

Marketing for the non-marketer - some tips to help set your big idea up for success.

Marketing 101: Field of Dreams... or Nightmares? In working with people over the years, a lot of them have one thing in common when it comes to their business/book/service (i.e., their big idea): If I build it, they will come. It may have worked for Kevin Costner (I ...

The final topic about the importance of fonts - the Untouchables! Why you should avoid some fonts, the difference between font and typeface, and how to find fonts that are 100% free for commercial use.

The Importance of Fonts (Part 6: The Untouchables) Okay, so by now you're familiar with how fonts can speak to mood, era, and region, you know which fonts are overused and tired, so now let's look at the ones to stay away from for some other, more critical, reasons. The...

On Thursday, January 12, four (yes, FOUR) tornadoes ripped through my little town, destroying homes, businesses, and schools. It's looking as though one of them may end up being in the top 10 list of widest tornadoes on record in the US! To help, I'll be donating 50% of the sales of my Extreme Weather coloring book (published just a few weeks ago!) to local relief efforts. Thank you for keeping our small city in your thoughts.