Vargas Films

As a business owner myself,
I understand the importance of creating a target audience before launching a marketing campaign on Facebook/Instagram. You need to keep in mind: demographics, interest and behaviors.

Thinking of creating a video like a pro?
What’s on your checklist? ✅

If you are interested in creating a professional video for your business, here are a few things you need to keep in mind:

🎥 Videocamera: Any camera will do an ok job but you can find some great cameras that specialize on video and won’t be as expensive as the ones used for big production companies. Look for brands like Panasonic or Canon.

🗣Teleprompter: it’s one of my most favorite tools, because it will display all my scripts at the same speed as I speak and is located on the camera’s lens; that way you will be looking at the lens while talking during your video.

🎙Audio: the quality of audio really matters and if you don’t have a good audio recording system your videos may look great but bad audio quality will make them look unprofessional.

💡Professional lights: You need at least 2 good professional lights. The quality of your videos will highly improve when you learn how to create the right lighting.

💻 Editing software: Once you’re done shooting a video, you need to edit everything and make sure all the video clips have the right colors and audio. You can find really good tools using my editing software of choice Final Cut Pro or you can also use Adobe Premiere.

Remember in the end what really matters is the message behind your videos, using these tools will help you improve the quality of your content. Ready for your first video but need help creating a professional video?
Feel free to contact me and I’ll help you create a great video for your business.

Are you too old for social media?

I believe many people underestimate the power of social media. It’s amazing to see how many businesses are out there providing low-quality content or not content at all.

For us, the “older generation” is a very difficult topic, because we have all these strange beliefs about social media stealing our privacy and how social media is destroying our society. 🤯🤯🤯
If you want to be like that, fine be like that. But let me tell you, if you or your business is not out there sharing content on social media, then you’re irrelevant and nobody will actually understand the message you want to share about your products/services with your audience. That’s why today I want to share a few tips I consider important if you want to start creating content for your social media platforms. 🤓🤓🤓

✅ Create daily content and keep on improving it.
✅ Practice! Try learning all the tools from your social media outlets and learn how to use each one of them.
✅ Networking. You need to create real connections who will turn into your loyal customers.
✅ Stop being selfish! Look for real connections not for someone you want to use for your own personal benefits.