DTC Perspectives

Day 2 at DTC National — and this is where it all comes together.

Today’s focus:
💊 Deeper pharma-led case studies
💊 Strategy shifts shaping the future of DTC
💊 Conversations you won’t hear anywhere else

And tonight:
🏆 Top DTC Marketers of the Year
🏆 DTC Hall of Fame Ceremony

Sponsored by .

This is where the industry recognizes its best — and where the next wave of ideas takes shape.

Learn more: https://www.eventcombo.com/ms/ev/76887/dtc-national/agenda

It starts today!

The 𝟮𝟬𝟮𝟲 𝗗𝗧𝗖 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 is officially underway in Boston.

Hundreds of pharma marketers, agencies, and industry leaders are coming together to talk about what’s actually working in DTC right now.

✔ FDA perspective
✔ Real pharma case studies
✔ Industry-shaping conversations
✔ And tonight: Ad Awards + Agency Vanguard Awards

If you're here — don’t miss a moment.
If you're not — this is where the industry is moving.

𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲:
https://www.eventcombo.com/ms/ev/76887/dtc-national/agenda

The conversation around DTC media is shifting fast.

It’s no longer just about restrictions - it’s about relevance, value, and real patient engagement.

At the 𝟮𝟬𝟮𝟲 𝗗𝗧𝗖 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 (𝗔𝗽𝗿𝗶𝗹 𝟮𝟭-𝟮𝟯, 𝗕𝗼𝘀𝘁𝗼𝗻), this session dives into what that shift means:

• Will TV continue to dominate—or give way to more targeted engagement?
• How will regulatory changes reshape strategy overnight?
• What does “better” DTC actually look like for patients?

"𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗡𝗲𝘄 𝗥𝘂𝗹𝗲𝘀 𝗼𝗳 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: 𝗔 𝗗𝗲𝗯𝗮𝘁𝗲 𝗼𝗻 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗗𝗧𝗖 𝗠𝗲𝗱𝗶𝗮 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆" is where these questions get debated in real time.

𝗦𝗽𝗲𝗮𝗸𝗲𝗿:
𝗢𝗹𝗶𝘃𝗲𝗿 𝗖𝗵𝗮𝘁𝗲𝗮𝘂, CEO, Health Union

𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲:
https://myemail.constantcontact.com/DTC-Is-at-a-Breaking-Point--What-Comes-Next-.html?soid=1123057792767&aid=ES0Qo7BoWu0

As media strategies evolve, one channel is rising fast: Point of Care.

Why now?
Because the patient journey is changing - and so are the rules around how we engage.

Join 𝗟𝗶𝗻𝗱𝗮 𝗥𝘂𝘀𝗰𝗵𝗮𝘂, Chief Commercial Officer at PatientPoint , as she breaks down:

- Where point of care is gaining traction
- The gap between patient expectations vs. marketer assumptions
- What’s next as traditional channels face increased scrutiny

𝗗𝗧𝗖 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝟮𝟬𝟮𝟲, 𝗔𝗽𝗿𝗶𝗹 𝟮𝟭-𝟮𝟯, 𝗕𝗼𝘀𝘁𝗼𝗻
This is where strategy meets reality.

𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲:
https://myemail.constantcontact.com/--Point-of-Care-Is-Gaining-Momentum--Fast-.html?soid=1123057792767&aid=39ltHgDUjd4