Entrepreneur IQ

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Digital downfall? Following Twitter earlier this week, Facebook has announced their new ad transparency initiatives with the ongoing investigations after the elections. As stated by Facebook: “Starting next month, people will be able to click “View Ads” on a Page and view ads a Page is running, whether or not the person viewing is in the intended target audience for the ad." If that wasn't enough pressure, an area bound to disrupt fast growth marketing is Facebook's current test which is experimenting with a new, alternate News Feed set up which would remove all direct Page posts from the main News Feed and shift them across to the newly expanded ‘Explore Feed’, which would make it almost impossible to reach users. Contact our analyst at eIQhub.com to learn more and stay up to date on latest updates.

The numbers are in and up 4 million to 330 million users for Twitter in Q3, which is higher than anticipated. Twitter still has many challenges, but there’s also still significant opportunity for the platform, especially if their video content plans takes hold and they can better convert their engaged audience into a stronger avenue for revenue generation. As we last stated, the proof is always in the numbers. Entrepreneurs shouldn't count Twitter out going into 2018 given their initiatives. Subscribe to Analyst notes at eIQhub.com.