Andrew McKee Design and Creative Direction

Client: Volkswagen/Audi
Logo Design: Dojo 2/4

Round 2: Branding & Mockups

Presenting the client the thought process and showing how the logos might interact in the real world.

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I was lucky enough to recently take on another “Dojo” project. This time the client was

“A dojo is a dedicated space where teams go to build skills in techniques and tools that help them develop better products, faster. “ - Dojo Academy

The logo was for a subsidiary of Volkswagen. The dojo immersive learning approach to client change initiatives, including upskilling engineers, adopting new architectures or cloud infrastructure, becoming truly product-oriented, and achieving the benefits of an agile/lean workflow.”

The five dots are Pantone call outs for the automotive companies the color represents. Lamborghini, Bentley, Volkswagen, Audi, and Porsche.

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. . . And that’s a wrap on presenting our road to the Fall/Winter 18/19 line. ⠀
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We’ve been traveling, designing, and creating for Spring/Summer 2018, which will be live on the site soon. Continue to follow for the latest updates. ⠀
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We’ve got a lot of cool gear coming.
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Until then I’ll be showcasing other side projects I’ve been busy with. ⠀
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ladies and gentlemen _a. 🏴‍☠️🍻⠀
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@ Atlanta, Georgia

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Screens for our graphic t’s built, burned and ready for ink. ⠀
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Travel bugs biting. ⠀
5 days and counting. ⠀
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