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Interactive Performance Marketing (iPM) is a boutique Search Engine Marketing consulting firm. We specialize in Paid Search Marketing.

Priceline to buy Kayak for $1.8 billion 11/08/2012

Priceline acquires Kayak

Priceline to buy Kayak for $1.8 billion Kayak will be operated as an independent subsidiary, Priceline says.

Google’s Plan to Buy Frommers Hitting Review Sites 08/14/2012

Google plans to buy Frommers. Google has faced criticism from some travel sites, along with other rivals, who have complained about how its dominated Internet search.

Google’s Plan to Buy Frommers Hitting Review Sites Google’s move to purchase Frommers appears to be taking a bite out of online reviewers Yelp and TripAdvisor.

Google Will Fight Piracy Through Search Results, But Will Leave YouTube Unscathed - Forbes 08/12/2012

Google is changing their search algorithm to fight piracy

Google Will Fight Piracy Through Search Results, But Will Leave YouTube Unscathed - Forbes Google is smart. We all know that. Here's a great bit of search engine cleverness of Kafka-esque proportions. How can you be seen by the entertainment industry as fighting piracy of copyrighted material and yet not have a negative impact on one of the largest infringers, YouTube—who you happen to ow...

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