ERICSUNPHOTOGRAPHY

Reintroducing your business or organization throughout the year is a great way for you to easily let people know who you are and what you're about. A lot of times, things get busy, and we neglect sharing key milestones or changes that happen—not because they're not important, but mostly because it's hard to keep up with posting consistently. Planning to reintroduce who you are, what you do, and who you're for multiple times throughout the year, like once per quarter, for example, is a great way to keep you engaged with your audience, attract new people to your page, and stay current.

Use your event photos and videos to continue highlighting your organization long after the event ends. If you’re only posting them once, you’re missing out on the long-term value they can provide. Every event represents your organization’s work, mission, and brand. Thinking through a strategy for how the content will be used over time—and sharing that with your photographer—helps make sure you get the most out of your investment.