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09/05/2018
How many marketing executives lost their bonus over this backlash.
Nike Loses $3.75 Billion in Market Cap After Colin Kaepernick Named Face of ‘Just Do It’ Ads Nike just lost about $3.75 billion in market cap after announcing free agent NFL quarterback Colin Kaepernick as the new face of its “Just Do It” ad campaign. At the time of this writing, the sneaker company’s intra-day market capitalization was $127.82 billion. Market capitalization is the ma...
09/03/2018
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