Tom Olsen Consulting

Tom Olsen Consulting

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Helping businesses reach other businesses with successful and productive research, sales, and marketi

How much will you pay for a "brand" name? 06/03/2016

A recent blog article of mine:

https://www.linkedin.com/pulse/how-much-you-pay-brand-name-tom-olsen

How much will you pay for a "brand" name? My daughter loves cereal. She has several favorites - perhaps 5. But recently she tried Rice Krispies and it is now the favorite of the day. Mostly due to the clever marketing of 'Snap', 'Crackle',

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