Meredith Rikard Studios

Confused? Buckle up.

In this week's episode of , told me to stake a claim, so here it is.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
PSA: "Brand photography" is NOT a nice photo of a person or business that has a brand.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Brand photography IS photos that are strategic and intentional tools used to help you grow your business.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Sure, a good brand photographer will make you look *fabulous* in the process, but our goal is so much greater than that.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
A brand photographer is your brand therapist, brand strategist, and brand visualizer wrapped up one talented person who knows how to use the heck out of a camera.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Would you hire a pastry chef to run your steakhouse? Sure, a pastry chef probably knows how to cook a good steak. But if you're investing money in a tool that is supposed to have a direct and purposeful effect on your restaurant, you'd go with the steak guy, right?⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I'm all revved up about this because your brand and your money are precious! And I want you to be knowledgeable about the important decisions you make regarding them.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
What do you think? Have you worked with a partner who is a true specialist at what they do? Have you ever had an experience when a vendor didn't lived up your needs or expectations?⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Photo:

Running a business is a little like raising a puppy...
-Consumes most of your time
-You’re not really sure you’re doing it right
-Wakes you up in the middle of the night
-Is worth every hassle and inconvenience
-Not for everyone
-Totally obsessed with it