Shelf Inc.

🎯 Ready to master Instagram influencer marketing in 2025? Authenticity is your BFF! 💫 Choose influencers wisely, set clear goals, and keep an eye on that ROI. 📈 Pro-tip: Use Instagram’s visual magic—Reels, shoppable posts, AR filters, collabs, and even virtual influencers! 🤖 Just don’t forget to stay 'real' with FTC rules. Let’s make marketing fun and effective! 🚀

Over the summer, the FTC dropped some truth bombs! 💣 Fake reviews and bought followers? Not anymore! 🚫 Brands now need to stay real or face the consequences. Luckily, IG and TikTok have tools to help you keep it honest. 🙌✨ Want the full scoop? Head over to The Shelf.com for all the details!

Your October planning should include some low-effort pushes for brand lift while you’re planning your holiday campaign. Silence is not golden this time of the year. So, here are a few influencer marketing ideas that will set your holiday strategy up nicely. And if you’re interested in grabbing more details on these ideas, we actually have an entire post for ya on The Shelf dot com!

💀💄Master of Halloween Make Up: The Shelf’s 2024 Halloween Makeup Contest👻🎃

📣 Nominate YOUR Favorite Master of Halloween Make Up & Win Big! Think your favorite Halloween makeup artist deserves the spotlight? Now’s your chance to make it happen! Nominate them and if they get the most votes, you each win a gift card - just in time for the holiday season.

📣 How to Enter:
- Follow , Save and Share this Post
- Send us a link to their profile (influencer must have at least 2,000 followers on Instagram to participate. And yes, the creator must be nominated by another Instagram user)
- OR Email the link to mailto:[email protected]
🏆 How Winners are Selected:
- From the nominees submitted our team will select our top four favorite influencers and post a carousel with their pictures.
- Make Up Artists will be invited to collaborate on the post, though *not required. For the sake of transparency, only Likes and Comments comments made on the official carousel post will count toward the contest.
- Voters can Like the MUA’s carousel pic and/or comment their favorite Makeup Artists @-handle, and the winner will be selected from the most comment votes.
- Then we will contact you and the winning MUA to claim your prizes!
- Plus, your favorite creator will be featured in our round up on The Shelf Blog!

📣 By entering, the influencer agrees to have their submitted photos included in our Halloween roundup on our blog. To participate, the content creator must ensure that all photos submitted are provided with the full permission of the copyright holder (which can be the photographer who took the pic). ✨By submitting the photo, the influencer and the copyright holder grant The Shelf a non-exclusive 18-month usage license to feature the photo across our branded channels, including TikTok, Meta properties, our email newsletters, and our website. ✨ Let’s celebrate the spooktacular artists who make Halloween magical!