Adams Business Tech

Google Ads friends, big changes have hit the platform this year.

Google is going ALL IN on AI and automation. Here's what you need to know:

The Good ✅:
-Performance Max is getting smarter with channel-level reporting (finally!) and campaign-level negative keywords
-New Demand Gen campaigns for better audience targeting
-AI is handling more of the heavy lifting on bidding and optimization

The Reality Check ⚠️:
-Less manual control than we're used to (RIP expanded text ads, you had a good run)
-Stricter landing page quality standards - Google's watching closely!
-New pricing transparency rules that went live in October 2025

My advice? Don't fight the robots - deploy your own.

Focus on:
→ Building solid first-party data
→ Setting strategic guidance for campaigns
→ Keeping landing pages top-notch
→ Staying on top of new features as they roll out

The game is changing FAST, but we adapt. That's what we do!
Anyone else navigating these updates? Let's chat in the comments!