Mindpower Inc.

Athenian students experience deep learning at every stage of their education. When it came to developing a brand platform to represent that depth of learning, along with the real love of learning the staff and students share, we leaned on Athenian’s promise: to learn and live courageously. Learn On is the realization of that promise. It captures the imaginative, daring, jump-into-the-moment spirit of The Athenian School —both as the institution and their people. This is a place that says “yes” to new challenges, doesn’t shy away from reflection, and welcomes all into the adventure. When it came to design, we leveraged topographical elements, a compass pointer, and map scales to represent the outside-the-classroom engagements that students embark on to explore topics in new ways. From a viewbook to web content, the new brand platform let Athenian do what it does best: Learn On.