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Big brands are cool, but have you ever tried emerging brands?
This week, Sam is putting Once Upon a Farm to the test. Known for its cold-pressed, organic baby food pouches, the brand has built a loyal following by bringing fresher ingredients to the baby aisle.
Would you try it? Let us know what emerging brand we should review next.
05/22/2026
Meet this week’s brand spotlight: Honey Belinda 🍯🌿
Founded by urban beekeeper and landscape designer Belinda Hester, Honey Belinda creates handcrafted skincare inspired by the hive and rooted in intentional living. From soothing hand salves to botanical self-care essentials, every product blends clean ingredients, sustainability, and craftsmanship into everyday rituals.
A perfect example of the kinds of brands we love seeing inside Lux communities — thoughtful, story-driven, and naturally elevated.
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