The Wed Strategy

Instead of posting a cheesy love quote as your caption, step back and really think about what your ideal client needs to hear.

‼️SAVE THIS for the next time you don’t know what to talk about on your social media or blog.

The next generation of couples getting married has already started, and their planning journeys may look different than what you’re used to.

When you speak to engaged couples pain points and answer their questions, that’s when you see the conversion from Instagram follower to booked client 👏🏼

Were you surprised by any of these stats?

Follow for more wedding business marketing tips.

Trying to reach new heights in your marketing strategy?? Let me give you a little head start!
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Bianca here, with today’s business advice! 👋🏻

When I started on my journey to build my wedding planning business, I did these 4 things to really get things going:
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1. interacted with other wedding vendors who I wanted to work with or who I felt matched my ideal client. I would comment on their posts, interact with their stories and tried to build a genuine relationship. After a while, they started to notice and did the same on my account. Some even sent me an email about connecting for coffee!
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2. I planned detail heavy styled shoots so I could have content to post. This also built brand awareness by networking with other vendors.
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3. I made sure to share pictures of myself so people knew the face behind the business. Couples easily recognized me at consults and vendors recognized me at networking events!
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4. Every year in business I have spent money on courses and business coaching sessions. Include this your yearly budget, you should always invest in your continued education.
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Okay, now it’s YOUR time to take action! Which of these are you going to implement FIRST?
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It’s time for introductions! 🙌🏻🤩 I want to get to know you and your business so I can better serve you with tips and strategy!⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So I’ll go first: Hi! I’m Bianca, Founder of The Wed Strategy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I help wedding professionals consistently attract new couples through Instagram so they can have financial freedom.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Some fun facts about me is that I am also a full time Wedding Planner in Austin, TX⠀⠀⠀⠀⠀⠀⠀⠀⠀
My greatest accomplishment is growing a human in my stomach⠀⠀⠀⠀⠀⠀⠀⠀⠀
I’m an Enneagram 3⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Now tell me about your business and introduce yourselves in the comments so we can all meet! ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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photo ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Are you getting less likes and comments on your posts?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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No the algorithm didnt change and I promise Instagram doesn't hate you.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It's normal for engagement to be down this time of year for a few reasons.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1. People are taking time to travel and visit family. They are spending more time out at holiday parties instead of sitting on their couch scrolling social media.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2. A lot of businesses are spending hundreds of thousands of dollars in ad spend. So those are naturally going to be pushed first.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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3. People are spending more time online shopping for presents and holiday outfits which means less time to casually scroll on Instagram.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So if you're noticing less likes and comments on your posts, its most likely not anything you're doing wrong. So just keep doing what you're doing sweetie!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I don’t know who needs to hear this but followers does not equal dollars.
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Depending on your business goals here are some important metrics you should pay attention to.
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✨ Website Clicks: How many people are you able to drive to your website?
✨ Reach and Shares: How many people are you reaching on a monthly basis?
✨ How are people responding to your content?
✨ How many leads are coming from your Instagram?
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Tried of posting to IG without any leads in return? Are you ready for a step by step system that shows you how to consistently attract new couples through Instagram? DM me "IG Leads" so we can chat to make sure this method will work for you and your wedding business 🤩
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