Sparrow Hospitality Services LLC
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04/30/2026
Just got back from the IHG Hotels & Resorts 2026 Suites Summit in San Antonio… What an event.
Got to meet a lot of people I’ve only ever known through emails, calls, and LinkedIn. You know those connections you’ve had for years but never actually met in person.
Cassie and Alysia were there representing some of their hotels, which meant a lot. Watching them walk into those rooms, build relationships, and carry the standard we talk about every day. A proud moment for sure.
We also had some of our owners, partners, and their GMs there, which made it even better. Always good to spend time together in person, not just on calls and emails.
My favorite part was seeing our Atwell Suites and our AMAZING GM, Terri, get recognized for their 2025 achievements. Well deserved, and a direct reflection of the leadership and effort that happens behind the scenes every single day. As a seller, knowing that anything you send to your hotel will be well taken care of is priceless. Makes the job a whole lot easier.
Having a group of people working toward the same goal in the trenches day to day, all in one place.
Grateful for the partners, the conversations, and the time spent with some really good people.
03/09/2026
We’ve had the opportunity to work with this team before, and it’s great to be partnering together again!
The hospitality world is a small one.
Looking forward to working together again and building some momentum.
As we close out 2025 and head into 2026, we’re taking a moment to reflect on what this year meant for Sparrow Hospitality Services.
2025 was a year of growth, trust, and ex*****on. We expanded our portfolio, strengthened partnerships, and continued to show that disciplined sales strategy and boots on the ground effort drive real results.
We also doubled down on the culture that sets Sparrow apart and the standards we hold ourselves to every day.
Thank you to our hotel partners for the trust, and to our team for showing up every day ready to win. 2026 brings bigger goals and even more opportunity.
We are just getting started.
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