Rentid

Great design isn’t just about how a space looks—it’s about how it connects with the people who use it. Here are the 6 design principles I’ve carried from my ad agency days into my work as an interior designer:

1. Know Your Audience: Designing without knowing who will use the space is like launching a product with no target customer. Always ask: Who is this space for?

2. Tell a Story: Every space should have a narrative. From furniture to decor, each piece should contribute to the story you’re telling.

3. Consistency is Key: Just like a brand needs a unified identity, a well-designed space should feel cohesive. That doesn’t mean everything matches—it means everything belongs.

4. Blend Form and Function: A beautiful space that doesn’t work for its purpose isn’t truly successful. Design with both utility and aesthetics in mind.

5. Evoke Emotion: The most memorable spaces spark a feeling—whether it’s nostalgia, joy, or inspiration. Emotional design leaves a lasting impression.

6. Focus on the Details: The smallest touches—like lighting, textures, or thoughtful amenities—turn a good design into a great experience.

These principles are the foundation of every space I create, from short-term rentals to residential homes.

What’s one design tip that’s helped you create a space guests love? Let’s discuss in the comments!