Rachel Epps Design

The Universe Inside My Head - Oil on Canvas

Love it or Lose it WWF campaign poster 🐻‍❄️ composited in Photoshop using masks, adjustment layers, blend modes, and sky replacement. When it comes to advertising, I’ve always been most impacted by work rooted in the Fused Metaphor era (from 1945-1970), which is all about combining symbols to tell a bigger story and communicate an idea in a simpler, more thought-provoking way. The lightbulb symbolically acts as an iceberg that barely supports a lonely polar bear stranded in the ocean. The lightbulb simultaneously represents both the reason he is stuck there - the heat from global warming - and the beckoning idea being generated that we should do something about it.

"Melting Studio - acrylic on canvas. I painted this for my fiancé two years ago for his birthday. He's a musician and I have an obsession with Salvador Dali's tendency to melt things in his surrealist work, so I decided to melt his music studio for him 🤷‍♀️

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©Rachel Epps 2019