Incandescent Creative

*coughs* I’m dusting off the ol ig 🌬️🌬️🌬️to share a peek at a project I completed last year for goddess oracle & spiritual guide, Helena Murray 🌹 ⁣
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Helena’s background as a jazz singer in London came through in this moody, glam branding design with a rich, sultry color palette. The addition of bright colors adds a playful and unexpected contrast to the brand’s dark sensuality, making for a visual identity that feels grounded, yet fresh and dynamic. The design was also intentionally crafted to reflect three main expressions of the Divine Feminine: The Love Goddess, Green Goddess, and Dark Goddess 🖤 ⁣
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More to come! I’ve also been sitting on quite a few other projects... drop a like or comment if you want to see what I’ve been working on ✨⁣
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Love this makeup test that looks like a mugshot of silver screen ⭐️ Lauren Bacall. When working on brand strategies, I like to ask my clients to pick a famous person that best represents their brand—it's a fun way to personify your biz! I chose Lauren Bacall for my brand because of her elegance, wit, and overall badassery. Who would you choose for your business?