Trend

Influencer incubators.

It’s one of the fastest-growing trends in influencer marketing in China.

While most business people would think of startups when they think of the word incubator, there is a new association for that word in China. Influencer incubators.

Over-supply and product scandals have made it difficult for consumers to trust traditional advertising in China. So instead, they turn to influencers and key opinion leaders.

This has turned the influencer economy in China into a $15.5 billion industry and created a market for influencer incubators.

In fact, one of China’s largest influencer incubators Ruhnn has even raised $125 million following an IPO.

Many say that the Chinese influencer market is much more developed than the US market.

Will the US market ever see influencer incubators as influencer marketing continues to evolve?

👇Let us know in the comments below!👇