ROGUE Agency

Honored to continue our work with Dr. Jared D. Ament — one of the world’s leading neurosurgeons and a pioneer in motion preservation.

Grateful for the trust, inspired by the talent, and excited to keep building what’s next together.
Dr. Ament has officially renewed with ROGUE and we couldn’t be more excited.

If you’re covering topics including spine health, motion preservation, artificial disc replacement, performance longevity, or the future of spine and brain surgery, please reach out to us at [email protected].

Thanks to Jeff Napier at Indy’s NUVO magazine for doing this wonderful feature interview with our client GRAMMY winning musical icon Lisa Loeb about her career and upcoming show in Indianapolis with Joan Osborne. Head to NUVO.net to read in full.

Our founder Steven Le Vine spotlighted by alma mater William Paterson University this week.

Proud moment seeing our client Dude Magic spotlighted in San Diego Reader — San Diego’s top alt-weekly.

The story dives into how founder Patrick Perrine is turning “bathroom shame into swagger” and creating a bold movement that’s redefining men’s care culture and the $100B toilet care market.

At ROGUE, we live for helping bold founders like Patrick bring fresh ideas to the world.

From Bathroom Shame to Swagger: San Diego’s Patrick Perrine Is Bringing Magic to the Throne When San Diego entrepreneur Patrick Perrine found himself at a crowded house party in NorCal, he couldn’t have known it would change his life, or at least the way men approach bathroom odor forever. “The idea hit me at a packed house party in San Francisco where my IBS decided to make a grand en...

Earlier this spring, NYC’s Village Voice spotlighted how ROGUE is reimagining PR and brand strategy for brands that refuse to play it safe.

Since then, ROGUE has continued to grow exponentially in its first year, partnering with more renegade founders and rule-breaking brands than ever, and launching two new divisions: ROGUE x CREATE and ROGUE x SOCIAL.

Read the story at the link in the bio.

Another powerful spotlight for our client Helen Chong of HAYLEN Group, featured in Elite Property Realtor — showcasing her and her team’s visionary leadership in Silicon Valley’s ultra-luxury real estate market.

ROGUE is proud to be part of the founding team bringing Dude Magic — a bold, premium, scent-forward brand from San Diego, built for dudes (and those who love them) — to market.

Wow! These words from ROGUE client - founder of Dude Magic and successful San Diego-based serial entrepreneur, Patrick Perrine, mean a great deal. Thank you, Patrick!

Three sentences every agency loves to hear…

“There’s been real traction here.”
“It’s a no-brainer. Yes, we should continue this.”
“Thank you for a good year… thank you for moving us along and advancing us.”

When a client says that after TWO years together, you know you’re doing something right.

Since 2023, we’ve partnered with Citrus America to build a brand story, craft a library of compelling content and customer success narratives, and secure industry and mainstream coverage that doesn’t just make headlines — it builds trust.

In yesterday’s meeting, we revisited the goals set for Year 2. The success made the decision to move into Year 3, in their words, “a no-brainer.”

It’s been a pleasure working with this incredible team that’s leading the way in bringing fresh juice programs to America’s grocery stores and foodservice operators! There’s nothing better than FRESH juice straight from Citrus America’s machines.

Thanks for trusting in us. Cheers to another year working together!

Years ago, I was handling publicity for a fledgling nonprofit working in Uganda. They were expanding a school’s infrastructure, helping fund education and build housing for students (many who had lost parents due to the AIDS crisis), and provide medical and dental services.

I did my job. I earned coverage for the nonprofit. Secured interviews with its founder. Told the story as best I could, based on press materials, photos, and the founder’s passion.

But I knew something was missing.
I couldn’t feel it. And I couldn’t see it.
Not in the way I knew I needed to.

One day I came to a realization. I needed to go there and see it firsthand.

A few months later, I traveled to Uganda with the founder and a small group of volunteers.

After two long-haul flights, a three-hour drive from Entebbe, and a stop at the equator, I was finally there.

I walked the school grounds and surrounding village.
Met the village elders.
And spent time with the students I had only ever seen in pixelated images.

That’s when everything changed.

When I returned home, the way I told the story was completely different.
It wasn’t just about stats or mission statements.
It was about people. Emotion. Moments.
Most importantly, it was real.

The months (and years) following proved this wasn’t just in theory. We immediately began securing much more substantial coverage than before, and in more impressive national and international outlets.

The organization was able to raise more funds and credibility, and awards, all of which benefited the school, its students, and the surrounding region.

It proved to me that a publicist and brand storyteller excels when the story comes from within.

It doesn’t matter whether you’re publicizing the work of an NGO, a CPG brand, or a tech product. It’s all about the story you’re telling...and selling. And the way to truly understand and sell a brand’s story and value prop is to be immersed in it.

I’ve carried that lesson with me ever since.

Thanks to the team at SF Weekly for this amazing piece on ROGUE client Helen Chong and her ultra-luxury real estate brokerage firm HAYLEN!

Thanks to Becker’s Spine Review for covering news of our client NSG - Dr. Jared Ament & Dr. Amir Vokshoor - and the future of spine care and motion-preservation they are ushering in with the world’s first-ever 360-degree Arthroplasty, combining lumbar ADR and TOPS facet joint replacement in one procedure.