Substance151, Benefit LLC

Join Ida Cheinman and ACEC National for a live webinar (also available on demand) to crack the code on what today’s workforce wants and how your firm can competitively position itself to win in this employee market.

– Understand the importance of employee engagement and advocacy
– Align your employee value proposition and candidate/employee experience
– Use journey mapping and marketing/BD funnel to apply the most effective recruitment and retention strategies and tactics at every candidate/employee interaction and touchpoint

Register for the webinar (also on demand for those who register) https://bit.ly/acectalentwar

🔥 AI is transforming the AEC industry - from marketing proposals to technical reports, it is shaping our industry. But how do you separate substance from hype and approach AI in a practical way? 🔥
Join RTP at Accelerate AEC and learn how to be thoughtful and strategic about how we use AI technology to achieve business goals while maximizing our time and resources.

The session will explore top macro influences in AEC marketing and how firms can incorporate new technologies, including conversational marketing, chatbots, personalization and Generative AI to get ahead. It will provide practical, actionable insights and a new toolkit (and ammunition) you can take back to your firm.

Presented by Ida Chineman, Principal & Creative Director at Substance 151 and brand strategist and marketer with 25+ years of experience.
Register now and learn how to understand emerging trends, how to use innovative digital tactics, and see how AI can transform your daily marketing processes and tasks! Register now via the link in bio!

Substance151 wins 4 MarCom Awards in the 2023 international creative competition for marketing and communication professionals.

The following and projects for our (Architecture, Engineering, Construction) industry clients were recognized for their excellence:

Floura Teeter Landscape Architects: Part of the full strategic rebrand, a redesigned flourateeter.com showcases Floura Teeter’s unique studio structure (Pathways and Places), captures its unique culture, and creates a portfolio-forward website that provides tangible proof of the firm’s brand promise and value proposition.

Technologies Inc.: A full revamp of kci.com brings the KCI brand to life online. Every detail and micro experience was thoughtfully planned and meticulously executed. The site includes elastic search capabilities and sortable/filterable content to allow visitors to get the information they need faster and with ease.

Studies and Solutions, Inc.: We took WSSI through a comprehensive web redesign process – from rigorous research, strategy and planning to information architecture and UX/UI design and a fully responsive WordPress build with a customized administrative editing environment. By putting WSSI’s brand, people, expertise and work in the spotlight, the new website celebrates all that the firm has accomplished and competitively positions it for future growth.

Association of Medical Facility Professionals () : With new chapters rapidly forming and new strategic initiatives ready to launch, Substance151 developed new future-forward message, mission and visual identity and established a consistent brand standard at the national and chapter levels.

Learn more: https://bit.ly/3QfLLGz

Substance151 Wins 4 MarCom Awards for 3 Website Redesigns and a Brand Refresh | Substance151 The 18th Annual w3 Awards from AIVA has recognized Substance151 for the Floura Teeter Landscape Architects website redesign.

The scores are in! The Academy of Interactive and Visual Arts (AIVA) announced the 18th annual w3 Awards winners. Substance151 was recognized for the Floura Teeter Landscape Architects, Inc. website redesign.

https://bit.ly/ftlaW3award