Dig My Digital

When considering Social Media as a way to gain audience traction, you must also consider the truth about the media and the real returns companies are getting.

Acquiring a larger audience or fan-base is not the same as measuring your return on investment. A larger audience might be one of your goals but making sure you are understanding what it took to get there helps you decide if the time and resource expense paid off.

We have a number of clients that have experienced a growth in audience size but have no idea what that means to their bottom-line.

A solid and well thought out marketing mix is always the best approach. It is not always best to keep up with the pack just because the pack is off and running.

DMD

Is Social Media a Waste of Time? Most PR professionals and small businesses constantly search for the magic social media app. Like Ponce de Leon’s quest for the fountain of youth, it’s folly. There’s no magic click that makes reporters read your pitch and write stories about you or your client. For the majority of public relatio…