Buffer

Last week we launched our public API, which means the people who’ve always wanted to build their own workflows on top of finally can! 🥳

- The agencies coordinating dozens of client accounts
- The creators layering Buffer into the rest of their stack
- The teams who want publishing to fit the shape of their work

In this video, Joe Birch, Staff Engineer at Buffer, and tech lead behind our API: gets into the principles we built the API on, and what we’re watching for as builders take it live.

If you’re building something with the Buffer API, we want to see it!

The best time to post on Instagram, Facebook, Threads, and X is exactly the same.

Well, almost! According to our latest data, posts shared at 9 a.m. on Thursdays on Instagram, Threads, and Facebook tended to get the most engagement of the entire week.

On X, it was also 9 a.m., but on Tuesday.

We found this so fascinating! It also tracks when you consider the demographic similarities across these social networks. 👀

Want more details? Head over to the full report on our blog or our YouTube channel. Link in bio!

If you’re posting YouTube Shorts, there is one day of the week that comes out tops! 🩳

We looked at 2 million shorts to find when engagement actually peaks, and Friday evenings dominate the leaderboard:

📈 Friday at 4pm
📈 Friday at 6pm
📈 Friday at 7pm

The broader pattern is evenings between 6pm and 11pm — which tracks if you think about how people watch Shorts. It’s a scroll-before-bed activity, not a lunch-break one.

Worst times to post? Weekday afternoons, 12pm to 5pm. Friday is the only exception.

Full day-by-day breakdown — for shorts and long-form — is on the Buffer blog and our YouTube channel. 🔗 in bio!

Putting yourself out there online is intimidating. Doing it for the first time on a buttoned-up platform? Even more so! 👀

One year ago, our Operations Manager Suzanne had around 900 LinkedIn followers. She’s closing in on 4,000 now! 🤯

Two shifts made the difference:

1. She put in the reps 💪🏽. When you’re new to posting, a flop feels like a personal indictment. The more you post, the more you realize the algorithm just isn’t on your side that day, and the sting stops feeling so personal.

2. She leaned into what she found fun: memes, humor, and fun soundtracks. Showing up differently in a buttoned-up feed is a strategy of its own, and posting what you enjoy makes consistency a whole lot easier. 💙

🎥 In this video, Suzanne goes deeper on what unlocked her first year of creating!

What would you tell someone just starting out? Share in the comments. 💬