Catalyst

IT'S HERE! Part 2 of our new is live! This report is based on a survey of 333 U.S. marketers working for brands and agencies, and includes insights from a range of individuals working for brands, agencies, and retail platforms.

Our study, produced in partnership with Xaxis and London Research, found that:

- is significantly ahead of all other channels except social media in terms of marketing budget growth this year.
- Marketers are responding to consumers’ ‘fluid and flexible’ approach to shopping by increasingly moving to outcome-based budgeting and focusing on what works.
- The strategic importance of retail media, combined with the complexity of the retail media ecosystem, is driving the reliance of brands on their agency partners when it comes to investment in this channel.
- Three-quarters of brands recognize that retail media is shortening the customer journey and changing the role of .
To learn more, download both reports now! www.catalystdigital.com/research/retail-paradigm

There are many participants in the complicated dance of , but the three most important are the brands, the shoppers, and the retailers themselves. Part 1 of our report The Retail Paradigm: The Evolution of Consumer Shopping, looked at the behaviors and attitudes of consumers as the world starts to emerge from the pandemic.

This Wednesday, June 15th we are releasing Part 2 of our study, The Retail Paradigm: How Brands Are Investing in the Future of Shopping, which looks at how brands are responding, the barriers they face, and the further actions they need to take.

Download Part 1 now! 🛒 https://bit.ly/thenewretailparadigm 🛒

“Some retailers are probably thinking ecommerce is going to subside now that mask mandates are starting to fall off. But the reality is, if you think about humans in general, we become highly habituated. And it only takes something like six weeks to establish a new habit. Now we’re two years into this, habits are entrenched and that’s really not going to go away.” Doug Chavez, WPP’s VP of Strategic Partnerships.

Download Catalyst and Xaxis’ new commerce research and hear more from industry experts like Doug on how 71% of US consumers are shopping more online than they did before the pandemic. https://bit.ly/thenewretailparadigm

🚨 IT'S HERE! Catalyst and Xaxis' new is live! In partnership with London Research, we conducted a two-part original study to understand changes in consumer shopping and their impact for marketers.

Our findings examine consumer attitudes and behaviors around and the rise of , highlighting the whole customer journey from inspiration to purchase, and shedding light on ways marketers can adapt and deliver a coherent, consistent experience at every touchpoint and really close the gaps between their brands and consumers.

Download your copy now! ⬇️ https://bit.ly/thenewretailparadigm

Coming soon! In just a few more days, we are releasing our latest and report on the evolving consumer landscape and how shifts in behavior across all areas of life will reshape consumer decision journeys. If you'd like to get notified of its release, comment below or visit https://www.catalystdigital.com/get-notified/