ReMarkable Foods

Amazon has created a tremendous advertising opportunity for Sellers and is finally sharing some of the data that they collect with Sellers/Brand Managers.

According to Amazon, Sponsored Brand Video Ads increase CTR 108% over other Amazon ad formats; can increase sales up to 35% and come complete with Google Analytic type metrics including:
• viewable impressions
• view-through rate (VTR)
• viewable click-through rate (vCTR)
• 5 second views
• 5 second view rate
• video first quartile
• video midpoint
• video third quartile
• video completes
• unmutes
Please reach out to see how video ads can help drive your holiday sales this season.

Product Reviews update on Amazon:
Amazon will no longer allow brands to respond to product reviews on the marketplace with public comments.

The ‘comment’ feature facilitated direct communication between sellers and Amazon customers, and was a useful brand management tool.

Amazon has expanded product reviews by allowing shoppers to leave a star rating without a written review. The company has been testing the change since September, and committed to it last week by changing the wording on the website to "ratings." The overall star rating now includes feedback from customers who simply rated the product as well as the traditional reviews with text, images, or video.

Amazon Replaces "Reviews" with "Ratings" Amazon has expanded product reviews by allowing shoppers to leave a star rating without a written review. The company has been testing the change since September, and committed to it last week by changing the wording on the website to "ratings." The overall star rating now includes feedback from cus...