The StartUp Marketer
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23/07/2025
This former middle school marketer built a viral podcast, scaled a SaaS YouTube channel to 200K subs, oh, and just won The Amazing Race.
Jack Dodge didn’t take the typical route into marketing, and that’s exactly what gives him an edge: his content feels real, creative, and unmistakably human.
In our latest Marketer Spotlight, Jack gets honest about:
→ Scaling content without losing the magic
→ The marketing hill he’d die on
→ And why he’s not on the “AI everything” bandwagon
👉 Read the full feature: https://thestartupmarketer.com/news/1285569
10/07/2025
She went from navigating a housing market crash to leading global marketing for one of the biggest names in beauty. Plot twist? It all started with an executive assistant job and a whole lot of hustle.
In our latest Marketer Spotlight, we caught up with Elizabeth Guerrero Maulhardt, Director of Global Omni-Channel Marketing at Anastasia Beverly Hills.
With 15+ years shaping brand experiences for icons like Ray-Ban, Oliver Peoples, Sephora, and Ulta, Elizabeth shares:
✨ How she went from real estate finance to fashion & beauty marketing
✨ Why TikTok is her daily scroll and secret sauce
✨ 3 tips she’d give her younger self
✨ Her #1 marketing superpower
👉 Check out the spotlight: https://thestartupmarketer.com/news/1271867
Startup Founder FOMO.
05/06/2025
This week’s Marketer Spotlight is Kreg Lewenza 👏👏
Kreg is a B2B tech vet who’s built growth strategies, untangled ops chaos, and found his people in the SUM community.
In 30 seconds or less:
🧩 Biggest challenge right now: operational complexity
📣 Advice to his younger self: go deep before you go wide
👥 Why SUM? Real peers, real problems, real solutions
💥 Superpower: Zooming out and in—strategy meets ex*****on
This one’s worth a click: https://thestartupmarketer.com/news/1242650
Is your SEO ready for the AI era?
Join us this Thursday at 1pm ET for a session with Kreg Lewenza on how to run a smarter, future-proof SEO audit.
We’re talking:
🔍 Technical + content evaluation
🧠 AEO & GEO (yes, it's time)
⚙️ Real strategies, not vague advice
Walk away with a practical audit framework that works for both search engines and AI answers.
📅 RSVP now → https://thestartupmarketer.com/networks/events/126661
NOTE: These events are exclusively available to The StartUp Marketer members. Not a member? Join now 👉 https://thestartupmarketer.com/page/membership
23/04/2025
Not all marketing journeys are created equal.
Adam Hua started with door-to-door ad sales and grew into leading strategy for Condé Nast’s Data and Social Lab, that supported over half a billion in digital revenue.
In our latest SUM Marketer Spotlight, Adam shares the lessons he’s picked up along the way—and what every marketer should be paying attention to right now.
⚡ The underrated tools he swears by
🧠 The advice he’d give his younger self
🤖 And why AI won’t take your job—but your refusal to use it just might
📖 Take 3 minutes to meet Adam: https://thestartupmarketer.com/news/1205950