Amplifyed

Do you have a great webpage that Just. Won’t. Rank.?

Here’s a checklist to help ya:

☑️Enter the search phrase into SEMrush or Ahrefs. Is the difficulty high, like say, over 30? You might need to target an easier keyword.

☑️Look at what’s currently #1 in Google for that phrase. Is your page better? If not, you should focus on the amount & quality of content on the page.

Still not ranking? Add internal linking from your other pages pointing to the one you want to rank.

Wait, you're still not ranking? Seriously? Build some backlinks that should get it over the hump. Or just get in touch with us at Amplifyed.

SEO used to be about "tricking Google". Now it's about having the best content, which is better for everyone.

But how do you know what people actually want to read?
Start with the questions that you get asked the most about your service.

Write down 3 of these questions & answers.
Add them to the applicable service page on your site.
Now apply FAQ schema so those Q&A appear directly in the search results.

In-house SEO never works. Just like in-house legal advice or in-house heart surgery.

Here are the 6 reasons why:

1. Your team is already doing a million other things.

2. SEO is important but never urgent, so it stays on the backburner.

3. Good SEO takes a strategist, writer, link builder, and programmer. No single person can replace a dedicated team.

4. If you DO have a unicorn that can do all that. Do they have 40 extra hours per month to do it?

5. We test strategies on dozens of websites. When something works, we can roll it out to others.

6. A proven SEO team knows exactly what levers to pull to get results and the order to do it. Someone in-house doing SEO on the side will only do what they’re comfortable with and have time for.

Your team will still play an essential role in getting you to rank. But if you want to own that value real estate on top of Google, you’ll want a proven SEO partner to guide you every step of the way.

Website tip of the day.

What makes your company different from the competition?

When I ask people that, they share lots of great stuff…that is NEVER on their homepage.

Check your homepage now. Does it scream from the rooftops about your unique strengths?