Firestarter SEO

A PE-backed dental group was burning money on automated Google Ads and reporting vanity metrics that looked great but filled zero chairs.

3 months. Complete rebuild. Here's what happened:

Cost per booking down 34.6% ($504 to $330)
Conversion rate up 93% (1.38% to 2.66%)
Total bookings up 62.2% (3,882 to 6,298)
$1.89M in patient revenue — one quarter
192 locations supported, up from 106

Real metrics. Real patients. Real chairs filled.

This is what white-label Google Ads looks like when done right.

We can't name this client. Confidentiality is part of our white-label partnership.

But here's what they looked like when they started: zero website authority, zero rankings, zero leads. A brand new mobile pet grooming company trying to compete in a metro market full of established players.

18 months later, here's what Local SEO delivered:

35 keywords ranking on page one
#2 organic for their highest-intent city terms
Top-10 suburban rankings across the full metro area
451 net new backlinks, including DR 89 and DR 78 placements
2,300 targeted searches captured every month

And the real result? They went from one grooming van struggling to fill its schedule to a multi-van operation with expansion already in the works.

That's what a hyper-local SEO strategy actually does for a service business.
Read the full case study at firestarterseo.com

Here's what 12 months of Local SEO did for a Denver window replacement company.

When they came to us, "denver window company" was on page 4. "Window replacement", a term with 74,000 monthly searches, wasn't ranking at all.

Here's where they are now:

Qualified leads up 52.8% year-over-year
Call answer rate doubled — from 42% to 84.9%
#1 in Google's Local Pack for "window company near me" (18,100 searches/mo)
"Window replacement" ranking jumped from position 100+ to #2
$382,500 in estimated pipeline revenue
98% more site sessions, 113% more users

The key? Stop targeting broad, low-intent traffic. Go after high-intent local buyers who are ready to book.

In the window replacement industry, one job can be $10,000+. That math changes everything.

👉 Learn more at firestarterseo.com