IBX Digital
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Relationship focused lead generation specalists.
01/17/2022
A lot of businesses believe that having a website or making a video is enough.
You probably know you can throw tons of money at ad campaigns and get poor results.
The problem is often somewhere between the message and the delivery. You’re having a conversation with the customer, so if your message is off, they won’t be interested. If your delivery is off, they won’t believe it. You don’t just need a good-looking website or a glossy ad: you need those things to carry a clear, well thought-out message that speaks exactly to what customers need to hear.
We’re sure you’ve heard plenty of people just refer to “a video” or “a website” in a very general sense. But the reality is that those things are just vehicles for the message. You need to understand your customer and their needs, and speak clearly and coherently to them. Otherwise, it’s… just another video.
One of the biggest things that we see businesses get wrong in their ads is that they make themselves the hero of the story, not the customer.
We get it – you’re excited about your product or service, and everybody else in the world should be just as excited about it. The problem is, it’s tough to avoid focusing on you. Instead, go back to the person you created this for in the first place. What drives them? What problems do they face that they need to overcome? What’s the villain in their story, and how can you help them overcome that villain?
We got a lot of these principles from the book "How To Build a Story Brand" by Donald Miller. You should definitely read it.
Hit follow if you want to keep learning about how to market better!
01/10/2022
When you're trying to make a change, week 2 is so different from week 1. One week rolls into the next, and the next thing you know, you've lost track of what you were after in the new year. If you have big goals for your business this year, it’s going to take more than a sprint.
Here’s a quick word of advice: don’t just let your goals stay in your head. Find a growth-minded friend that will help you think through opportunities and obstacles, keep you on track, and encourage you through the hard points.
If you don’t have a friend like that, we’re just the people. Does that mean this post is an ad? Absolutely it does! We have such a blast working with our clients, and when we’re talking about marketing we think there’s no better way to do it than to talk about goals, opportunities, and obstacles at the same time.
DM us if you want someone in your corner who will help you reach those goals in the new year. Don’t believe we can do it? Go watch our case studies (link in bio).
Their cost per lead dropped 83% in the first 7 days.
I want to show you what can happen with an ad campaign using a video that nails an important problem and convincingly demonstrates a result.
Click here to claim your Sponsored Listing.
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