Threaded Marketing Group

A pretty proposal page can still be hard to follow.

Graphics should help readers understand the message faster. They should make the page easier to scan, support the win themes, and give important information a place to stand out.

Every visual should have a purpose.

Use graphics when they clarify the process, organize complex information, or make a key point easier to remember. Give the page enough breathing room so the reader knows where to look first.

If the graphic is only there to fill space, it may be time to rethink it.