Brand Genius Studio

Rebranding work for a church in Houston whose mission is to transform lives by the truth. For background context, the client wanted a mark that would combine what the city of Houston is well-known for; being the world capital of space exploration. They wanted to combine an unconventional expression of a rocket as an elevation of faith and life that they bring to the people in the city through their outreach. We developed a mark that combines an ignited rocket and the letter H to create a recognizable, yet custom identifier for their rebrand.

Tip: if you’re thinking about a rebrand for your company or organization first ask these two important questions: 1) why you’re looking to rebrand? 2) what problem are you attempting to solve that requires a rebrand of your current brand? This will help guide you in the right direction to create new branding that will work for you in the years to come as your brand continues to grow.