Filip Sardi

𝗟𝗲𝘁'𝘀 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗮𝘂𝗻𝗰𝗵!

Last week I had a call with a new potential 1-on-1 client, and she had asked me a very interesting question:

"Filip, if someone would put a gun to your head and had you pick just ONE KEY ELEMENT of a successful challenge launch, what would that be?"

You know by now that I could talk about challenges, launches, and marketing for hours, but THE ONE KEY thing was on the top of my mind instantly.

This mysterious KEYword has become a clear repeating pattern when talking to entrepreneurs about challenges.

Interestingly enough, almost everyone has the same a-ha moment when we discuss this KEY.
No matter if they are just starting out, or already have successful launches in their portfolio.

Let me ask you - what do you think is the key to a successful challenge launch?

(think about it for a couple of seconds...don't scroll down! ).........

First, the disclaimer: there are many important factors when it comes to your successful launch, but remember - I have a gun to my head so I have to pick THE ONE.

Ready?
👉 It's not Facebook Ads.
👉 It's not your landing page.
👉 It's not the number of people in your challenge.
👉 It's not the length of your videos.
👉 It's not your offer.
..

What makes the biggest difference between FAILED and SUCCESSFUL launch is:

💎 TRANSFORMATION 💎...
Just remember how I'm consistently preaching:
"People don't want more information, they want transformation"...
⭐️ Challenges are very strong proof of that.⭐️
There's a huge difference when you plan your challenge as just another "lead magnet" or "sales promotion".

Or when you starting planning the challenge by thinking about how your ideal audience could actually experience transformation as they attend the challenge.
If you get this part right, you'll instantly have them:

👉 KNOW YOU
👉 RESONATE WITH YOU
👉 TRUST YOU
.. which are crucial steps on your customer's journey....

So how do you make sure to TRANSFORM your audience during the challenge?

I've tested a lot of different approaches when it comes to structuring your challenge content, and the following two work the best.

Don't forget, the theme of this post is - "less information, more transformation"...

No matter which content format (video, text...) will you use in your challenge structure it in one of these two ways:...

1) JOURNEY 🔍
You will take your challengers on a beautiful five-day journey, and be their personal guide.

This is where you structure your content in a "step by step" way your audience can follow and implement daily.

The goal of this approach is to demonstrate your framework/method/system in a way your audience gets to experience it for free before they have to purchase your product.
Ideally, you will structure your content so they can easily follow and get mini results or breakthroughs during the challenge.

And your content shouldn't be complex, because some of the best challenges are based on super simple daily tasks...

Some Examples:
👉 Prayer Challenge - the audience had to go over one simple prayer every day, but this caused a deep transformation in the end

👉Guitar Challenge - the audience had to learn just a couple of new chords each day, but by the end of the challenge they managed to play the entire guitar solo

👉 No Sugar Challenge - the audience had to restrict sugar intake and replace it with water for five days, to jumpstart the healthier living lifestyle

👉 Publish Your Book Challenge - project (writing a book) that seems huge, was solved by doing a simple activity for 10 minutes a day (21-day challenge)

👉 100 Subscribers Challenge - the audience had to follow simple daily tasks (20 min a day), to go from 0 to 100 email subscribers in three day...

2) MAP 🔍
You will provide a map to your challengers, and give them clarity on what they need to do in order to get a specific result.

Content structured this way helps your audience overcome confusion, overwhelm, and lack of direction.

When presented with a clear plan, they will see you instantly as THE GUIDE to help them navigate this map...
The breakthrough is similar to the JOURNEY type, but in this case, they are not taking the journey, only mapping out their personalized success plan during the challenge.

The goal of this approach is to demonstrate your framework/method/system so your audience can relate to its steps/modules as necessary milestones for their success...

Some Examples:
👉 Marketing Machine Challenge - by the end of this challenge the audience will have a clear 90-day marketing plan

👉 Challenge Launch Genius - by the end of this challenge the audience will have a fully personalized challenge launch plan.

👉 De-cluttering Challenge - by the end of the challenge the audience will have a full list of material and "non-material" things to get rid of

👉 Become Happier Lawyer Challenge - by the end of this challenge the audience will have a set of tools and plan for a happier year

👉 6-Figure Author - instead of publishing your book by the end of this challenge, the audience will have a marketing plan for generating 6-figures with their next book..
Which one is right for you?
Let me know in the comments below 😊

( and start planning your successful launch already...)

𝗔𝗿𝗲 𝘆𝗼𝘂 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗡𝗣𝗦? (...𝗮𝗻𝗱 𝘄𝗵𝘆 𝗻𝗼𝘁?) 🕵️‍♀️..
Let's start with a brief intro:
NPS stands for Net Promoter Score. It's a customer satisfaction benchmark that measures how likely your customers are to recommend your business to a friend. 🧑‍🏫..
With NPS you are scoring your audience on a scale 0-10.
Example:
On a scale of 0-10, how likely are you to recommend (product/ service name) to a friend or colleague?..
The responses to this question can be categorized into three groups:..
💎 DETRACTORS (0-6) - unhappy customers
💎 PASSIVES (7-8) - indifferent and could become promoters or detractors
💎 PROMOTERS (9-10) - enthusiastic, loyal customers..
Subtracting the percentage of detractor responses from the percentage of promoter responses to determines your Net Promoter Score. This score can range from -100 to 100, PASSIVES are disregarded...
NPS is important, 'cause it measures customer loyalty. 😊..
It helps evaluate the likelihood of customers churning and helps you prioritize reaching out to detractors. ..
The key to achieving a high NPS is having a greater number of promoters than detractors...
Fun fact: you can turn detractors into promoters, but more on HOW to do it some other time... 🙃